Privacy Policy

We are the controller of the personal data described on this page. We collect only what we need to run your account, keep the site secure and meet the duties that come with holding a gaming licence, which include verifying the age and identity of every player.

Account details

• Your name, date of birth, home address, e-mail address and mobile number.
• Your username, password and the security details you use to recover access.
• Your currency, language and contact preferences, including any marketing channels you have agreed to.
• Messages you send us by e-mail or live chat, and our replies.

Identity and verification documents

• Photographic identity documents, proof of address and proof that a payment method belongs to you.
• Information about the source of your funds where we are required to ask for it.
• The outcome of the checks we carry out and the records we must keep of them.

Transactions and play

• Deposits, withdrawals, balances and the payment methods shown in the cashier, which we hold in masked form.
• Your game and wagering history, bonus activity and the terms attached to it.
• The deposit limits, loss limits, reality checks, time-outs and self-exclusions set in your account.

Device and usage data

• Your IP address and the approximate location we derive from it.
• Device, browser and operating system details, plus device identifiers.
• Log-in times, pages used, actions taken on the site and cookie identifiers.

We use your data for the purposes below and nothing unrelated to them.

• Running your account - registering you, letting you log in, handling deposits and withdrawals, paying winnings and applying bonuses as set out in the cashier.
• Verifying age and identity - confirming that you are 18 or over and that the details you give us match your documents.
• Preventing fraud and money laundering - monitoring for unusual patterns, duplicate accounts, bonus abuse and payment methods that are not yours.
• Keeping the site working - fault-finding, security monitoring and measuring how the site and games perform.
• Safer gambling - applying the limits shown in your account, honouring time-outs and self-exclusions, acting on GamStop registrations, and contacting you if your play suggests harm.
• Meeting our legal duties - record-keeping, reporting and responding to lawful requests from the authorities entitled to make them.
• Support and complaints - answering your e-mails and live chat messages and looking into anything you raise with us.
• Marketing - sending offers and updates through the channels you opted into, and stopping as soon as you tell us to.

UK data protection law requires us to have a legal basis for each use of your data. In plain words, these are ours.

Where we rely on legitimate interests, you can object and we will stop unless we have grounds that override your objection. Where we rely on consent, withdrawing it does not make our earlier use of your data unlawful. If you give us health or similar sensitive information in a safer gambling conversation, we use it only to protect you and keep it limited to the staff who need it.

We do not sell your personal data. We share it only where it is needed for the purposes set out above:

• Payment and banking providers that process the deposits and withdrawals you make.
• Identity-verification and fraud-prevention partners that check your documents and screen against the registers we are required to use.
• Game and platform suppliers whose software runs the games on the site.
• Hosting, e-mail, analytics and customer-support providers acting on our instructions.
• Professional advisers, such as legal and accounting firms, where we need advice or an audit.
• Regulators, law enforcement and other public bodies where the law requires or permits disclosure.
• Self-exclusion schemes, including GamStop, where you have registered with them.
• A buyer or successor, if all or part of our business changes hands.

Our suppliers act under written contracts, may use your data only for the tasks we set them, and must keep it secure. Where data is handled outside the UK, we put in place the safeguards that UK data protection law requires for international transfers.

We keep your data while your account is open and, after it closes, for the period the law and the rules applying to licensed operators require. After that, we delete it or hold it in a form that no longer identifies you.

• Account and verification records - for the life of the account and the retention period required of us afterwards.
• Transaction and payment records - for the period set by financial and anti-money-laundering record-keeping rules.
• Support messages and complaint files - while the matter is open and for a period afterwards in case it is looked into again.
• Marketing preferences - for as long as needed to honour your choices, including any opt-out.
• Self-exclusion and limit records - for at least the length of the exclusion and the minimum period set by the scheme.
• Device and log data - for shorter periods, kept for security and fault-finding.

Under UK GDPR you can ask us to:

• Give you access to a copy of the personal data we hold about you.
• Correct data that is wrong or incomplete.
• Erase data we no longer have a reason to keep.
• Restrict how we use your data while a question about it is open.
• Transfer certain data you gave us to another provider.
• Stop using your data where we rely on legitimate interests, and stop marketing at any time.
• Have a person look at any decision made by automated means that affects you.

To use any of these rights, write to support@casinoalfobet.co.uk or speak to us on live chat and ask for your message to be passed to our data protection team. Please put data request in the subject line. We may ask for information to confirm who you are before we act, and we reply within the time UK data protection law allows. There is no charge in normal cases.

Some rights have limits. We cannot erase records we are legally required to keep, such as verification and transaction history, and we cannot reopen an account or restart marketing while a self-exclusion is in force.

If you are unhappy with how we have handled your data, tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office, the UK data protection authority, at any time.

We and our suppliers use cookies and similar technologies to keep you logged in, remember your settings, keep the site secure and measure how it is used. What we set, why, and how to change your choices are explained in our Cookie Policy.

We update this policy when our services or legal duties change. The current version always applies, and we tell you about significant changes by e-mail or a notice in your account.